Career Profile Marketing Managers Education Bachelor's This is the typical education required for an entry-level position. Earnings $126,500 This is the typical median salary earned for an entry-level position. Marketing Managers plan, direct, or coordinate marketing policies and programs and identify potential customers with the goal of maximizing the firm's profits or market share. General Information Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firms profits or share of the market while ensuring the firms customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Training Funds Available This is a Rural Capital Area Target Occupation.Training and education opportunities are available with eligible providers throughout the state. Please contact us for more details. Watch a brief video about this occupation. Watch Video Marketing Managers Occupational Outlook For the Rural Capital Area 91 Job Opportunities Over the next five years, an average of 91 openings per year are projected for Marketing Managers. +16.8% Employment Change Employment for Marketing Managers is forecasted to increase on par with the regional average by 16.8% between 2023 and 2028. $60.81 Earnings Potential An average worker in this occupation is paid $60.81/hour. Entry level workers are paid $37.54, while experienced workers are paid $80.07. The median wage is significantly above average regional wages across occupations. Local Employment Opportunities There are 678 Marketing Managers in the RCA region. By 2028 this number could reach 792. Top Employing Industries, Locally The top industries employing Marketing Managers are Professional and Commercial Equipment and Supplies Merchant Wholesalers, Management, Scientific, and Technical Consulting Services, and Computer Systems Design and Related Services. Knowledge Areas The top most significant knowledge categories for Marketing Managers include Sales and Marketing, English Language, and Administration and Management. Educational Attainment Patterns The most common level of education for Marketing Managers is Bachelor's. 94% of people employed in these roles have some form of college degree. Sources: BLS JobsEQ® ONET
